In just one word, SuperWeek 2014 was… a-ma-zi-ng!

It is Friday the 18th of Jan, 5 days before the conference, and I am getting an email from my friend, and fellow Google Partner Academy speaker, Steen writing “are you coming to SuperWeek?”. Less than 18h later I am exchanging emails with Petra, from the org team, confirming my booking and preparing for the trip. After everything is set, I am sending an email to all our close Clients mentioning that I will miss this week’s 1:1s to attend this conference.

Changing all my plans for the week, overpaying air tickets and skipping work for 3 full days in a busy period is a significant money/time investment. SuperWeek really worth it!

So let me share you my experience and what I got away from this great conference.

The Conference

SPWK 2014 took place on 19-23 of Jan ’14 with the theme “data still beats opinion” and was the 4th year SPWK...